The member insurers of the Chubb Group of Insurance Companies form a multi-billion dollar organization providing property and casualty insurance for personal and commercial customers worldwide through 8,500 independent agents and brokers.
A proven product innovator with a long list of firsts, Chubb sought to build on that strength by making innovation an even more pervasive part of its culture. Chubb’s Board and Executive Committee challenged operating management to put in place a companywide innovation initiative within just three months. Chubb needed not only scalability, but also the flexibility to focus the initiative on critical business areas to maximize the efficiency and value of the company’s innovation efforts.
MIT SLOAN MANAGEMENT REVIEW ARTICLE: Redesigning innovation at Chubb
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