The aim of InnoTown is to move people's minds, both rationally and emotionally; to inspire and enhance creativity and innovation, to help motivate people to think new thoughts and dare to fail – to succeed. The conference emphasises innovation, vision, inspiration, strategy, creativity, promotion and internationalisation. It creates good relations between people from different countries, trades, environments and professions. This results in stimulating new ideas and the developing, deepening and widening of existing knowledge and values.