Discovery Central, Innovation Trends, Customer Insight

Breakthrough innovation, unleashed

Discovery Central is Imaginatik’s solution for game-changing innovations. Create entirely new markets, lead the future of your industry or product category, or revolutionize your operational model. Discovery Central meshes software tools with collaborative group-creativity techniques, specially designed to generate novel insights and breakthrough opportunities.

Discover hidden truths

With Discovery Central, your team digs beneath surface meaning to probe the underlying causes of desires and motivations. We marry software tools with creative brainstorming techniques to unlock the root causes of breakthroughs.

Develop lateral thinking

Breakthroughs are difficult to achieve because they represent a divergence from normal patterns of thinking and behaving. The Discovery Central method is designed to foster the “lateral thinking” that is crucial to unlocking key insights.

Create insights, build opportunities

Discovery Central creates insights, formed from the accumulation of data and clues into inspired concepts. Special software tools aid your team in assembling these insights into rich concepts which can be explored and further combined.

Change the game, not your ambitions

Creating breakthrough innovations is a process that can be learned and repeated. The creativity techniques in Discovery Central can help you get there.

Clients

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  • Established in 1863, Fireman’s Fund Insurance Company is one of the oldest property and casualty insurers operating in the United States.
  • In the 50 years since its founding, CSC has become a global leader in providing technology-enabled solutions and services, with annual revenues exceeding $17 billion.
  • One of the largest privately held companies in the world, Cargill is an international provider of food, agricultural, and risk management products and services.
  • Chubb is a multi-billion dollar organization providing property and casualty insurance for personal and commercial customers worldwide, with more than 10,000 employees in 28 countries.
  • Pitney Bowes is a $5.6 billion company that employs 33,000 worldwide and provides software, hardware and services that integrate physical and digital communications channels.
  • Bayer MaterialScience, a global chemicals & life science company, has worked with Imaginatik across the US, Europe and China.
  • The world’s 3rd largest civil aircraft manufacturer, Bombardier leads in the design/manufacture of innovative aviation products and services for business, regional & amphibious aircraft markets.
  • An Imaginatik client since 2008, Boeing uses Innovation Central to share knowledge and bridge silos.
  • Employing more than 55,000 people, Georgia-Pacific is one of the world's leading manufacturers and distributors of tissue, pulp, paper, packaging, building products & related chemicals.
  • W R Grace, through its subsidiaries, is one of the world’s leading specialty chemicals and materials companies. They have been a client of Imaginatik since 2002.
  • With their innovative products, Pfizer Inc discovers, develops, manufactures & markets leading prescription medicines for humans and animals and many of the world's best-known consumer brands.
  • Solvay Advanced Polymers, with fourteen distinct families of high-performance and ultra-performance plastics, produces more plastics with more performance than any other company in the world.
  • A $17 billion company with 57,400 employees worldwide, Xerox Corporation is the world's leading document management technology and services enterprise.
  • A dominant player in the tire industry, Goodyear operates 50+ plants in more than 20 countries, and about 1,400 tire/auto repair centers.
  • Imaginatik works on driving breakthrough product innovation with one of the world’s largest personal care and beauty products companies.
  • A continuous stream of idea challenges has transformed one of the world’s largest and most successful healthcare companies create the future of its services and offerings.
  • "Eventually the goal should be to have the process of innovation embedded in your culture; not directed from an executive level." - Kim Kitchings, Cotton Incorporated
  • HCA uses Innovation Central to Reward employees for their ideas, share those ideas, and connect front-line employees to the whole company.
  • With Imaginatik as its innovation partner, Ladbrokes has transformed the way in which it engages employees. What began as an ad hoc idea-gathering exercise is now a structured, repeatable process.