Imaginatik is Player in Emerging Composite Applications Market - Forrester Research
Boston, MA (May, 2004). Imaginatik, the leader in Idea Management software and business processes, is cited in a recent Forrester Research report as a player in on the emerging market of ‘Composite Applications’. According to the report, Imaginatik's Idea Central is one of the first applications to target this strategic and soon to be fast growing market.
For technologists, packaged composite applications are defined by Forrester as a “collection of Web services that executes in a specific sequence for carrying out multiple operations on a shared resource”. For business people, the value of composite applications is the extended business processes that they enable, and the ability to improve previously unsupported corporate activities such as strategic decision making and innovation.
The report, “Packaged Composite Applications Emerge – Slowly”, describes how composite applications enable people-centric cross-functional processes, combining planning, content creation, human-centric workflow, and process indicators.
According to the authors, Erin Kinikin and Laura Ramos, “with composite applications, companies can finally close the loop between planning, analysis and action, and enable high-value life-cycle processes such as budgeting, product design and idea management.” Idea Management is cited as an early leader in the adoption of composite applications.
Imaginatik is widely credited with creating the market for Idea Management, starting in 1998 with their original research into new Idea Management processes, and continuing with their ongoing investment in product development and fundamental research in the area of Innovation. Mark Turrell, CEO of Imaginatik, says, “The success of Idea Management is 40% software, 40% business process, 10% leadership, and 10% people”.
The report is available for purchase from the Forrester Research web site at a cost of US$499.
Erin Kinikin and Laura Ramos (January 22, 2004)
Packaged composite applications deliver on the promise of Internet ubiquity — backed by the power of process — with a more flexible connection to underlying transactional applications and content sources.
About Imaginatik
Imaginatik is the long-time leader in enterprise Idea Management software. Its flagship solution, Idea Central, is designed to elicit ideas and insights from employees and extended enterprise partners, provides a shared collaborative space to develop ideas, and is equipped with sophisticated tools to evaluate and select the top ideas for implementation. Idea Central has won the Basex Excellence Award 2003, and is in use in clients such as Georgia-Pacific, Cadbury Schweppes, W. R. Grace, ChevronTexaco, Bayer AG, and Goodyear Tire & Rubber. Imaginatik's software and consulting services have helped clients discover significant sources of additional revenue, as well as tangible cost savings, process improvements and an increased product pipeline. Imaginatik is also committed to developing strategic solutions in the field of innovation, working with academic institutions such as the London Business School and the Cass School of Business, London, as well as leading practitioners of corporate innovation.
Imaginatik and Idea Central are trademarks of Imaginatik plc.