CMO Magazine - "What is Idea Management"

Imaginatik Research Highlighted in CMO Magazine

In her article “What is Idea Management”, written for CMO Magazine, Elaine Cummings delves into this much misunderstood topic with the help of Imaginatik CEO, Mark Turrell. The article offers a solid introduction to Idea Management and its processes, by addressing such questions as “How does Idea Management work?” and “Does [Idea Management] improve on traditional brainstorming processes?”.

Elaine directs her readers to learn more about the various methods that can result in a successful and profitable Idea Management campaign by reading the reports and case studies offered by Imaginatik Research.

To read Elaine’s article, visit the CMO website (registration required).