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Oct 2005: IDe Partners with Imaginatik to Offer Customers Best-in-Class Idea and Innovation Management

Partnership enables customers to innovate throughout development

CONCORD, MA—October 11, 2005—Integrated Development Enterprise, Inc. (IDe®) -- the leading provider of product portfolio management software solutions -- today announced that it selected Imaginatik, the leader in idea and innovation management, to provide the underlying technology for a significantly enhanced idea and innovation management solution. The solution combines Imaginatik’s Idea Central with IDe’s flagship software and services solution suite, IDeWeb, to help customers improve the quality and originality of product concepts, and boost the success rates for new product development.

Already well known for its easy to use, integrated and comprehensive functionality, the combined IDeWeb idea and innovation management solution will enable customers to quickly and easily capture ideas in the early stages of development, analyze those ideas and rapidly execute on concepts that align with business goals and objectives. Customers of the enhanced IDeWeb product will achieve greater improvements by integrating and enabling innovation throughout the development process -- allowing for the identification and selection of ideas to resolve issues faster and improve overall throughput.

“For most of our customers, the ability to innovate is the most important capability for growth of their business over the next 5 years and beyond,” said Craig Divino, president and chief executive officer of IDe. “By leveraging Imaginatik’s deep domain expertise in idea and innovation management, we have more time to focus our efforts on helping companies select and deliver the right products at the right time to fuel continued growth and achieve future revenue expectations.”

IDe capitalizes on Idea Central technology to help companies develop a repeatable, systematic approach to innovation that drives consistent revenue growth. An event-based methodology is used which focuses participants’ attention to solve a specific business challenge in a definite period of time. The software and methodology provide a blueprint for successful idea management, including idea collection, idea development, evaluation, search, collaboration and workflow.

“We used Idea Central to collect and evaluate ideas from 16,000 employees. One employee suggestion on how to more efficiently manufacture the cardboard tubes used in paper towel products reduced production costs by four percent per year," said Cedric Steele, director of innovation for Georgia-Pacific's retail business. "By identifying breakthrough ideas such as these, Imaginatik’s innovation process and technology has resulted in a significant return on investment for Georgia-Pacific.”

"The combination of IDeWeb and Idea Central is compelling," said Mark Turrell, chief executive officer and co-founder of Imaginatik. "Clients benefit from world class front-end innovation and back-end project and portfolio management, giving them a vital weapon in today's Innovation Arms Race."

About Imaginatik

Imaginatik is the leader in enterprise Idea and Innovation Management. Its flagship solution, Idea Central, is designed to elicit ideas and insights from employees and extended enterprise partners and provide a shared collaborative space to develop ideas, and is equipped with sophisticated tools to evaluate and select the top ideas for implementation. Imaginatik's software and services have helped clients discover significant sources of additional revenue, as well as tangible cost savings, process improvements and increased product pipeline. To learn more about Imaginatik and Idea Central please visit www.imaginatik.com.

About IDe

IDe is the leading provider of product portfolio management solutions. IDe’s IDeWeb software solutions automate and integrate development processes and information for better decision-making to align business strategy and planning with program execution and operational excellence for best-in-class companies worldwide. For additional information about IDe products and services, please visit www.ide.com

IDe and IDeWeb are trademarks of Integrated Development Enterprise, Inc.

Contact:
Denise Harrington
Integrated Development Enterprise, Inc.
+1 (978) 402-2833
dharrington@ide.com
http://www.ide.com