Imaginatik appoints President, Americas and new Chief Marketing Officer to accommodate growth

BOSTON—March 21, 2007—Imaginatik plc (AIM: IMTK), a leading provider of business innovation and technology based systems for innovation and idea management, announced today that Boris Pluskowski has been promoted to the new position of President, Americas to lead the company’s considerable growth with Fortune 100 customers in the region. Mr. Pluskowski, who previously served as Chief Marketing Officer (CMO), will remain based in the company’s U.S. headquarters in Boston.

“Boris will continue to provide Imaginatik with great leadership to carry on our expansion in the Americas,” said Mark Turrell, Imaginatik’s Chief Executive Officer. “In addition to boosting our growth in the U.S., Boris has enabled our customers to better harness their own collaboration and effectiveness in innovation and he has assisted them in building more progressive product lines and ultimately better bottom lines.”

In addition, Cedric Steele has been promoted to CMO, previously serving as the company’s Vice President of Strategic Marketing as well as a key member of Imaginatik’s strategic consulting team. Mr. Steele will remain based in Atlanta.

“Cedric brings to Imaginatik rich experience in working closely with customers to develop strategy and drive results in innovation,” said Mr. Turrell. “His creativity and dedication to excellence has ensured our customers maximized their potential with our Idea Central product and consulting service.”

Mr. Pluskowski, who has been a core Imaginatik team member since 2001, has developed many of the key theories and practices of the company’s products and services. Prior to Imaginatik, he was a Management Consultant with PricewaterhouseCoopers’s IT and Strategy Consulting Group in the U.S. and Europe. During his tenure at Imaginatik, he has been instrumental in developing customer relationships in the technology, manufacturing and consumer sectors including Chevron, Hewlett Packard, Kraft, Pfizer and Weyerhaeuser. Mr. Pluskowski also launched the company’s highly effective Imaginatik User Groups in Boston and San Francisco Bay Area, which allowed customers to collaborate and exchange ideas on key innovative solutions.

Mr. Steele brings a top track record of 15 years in marketing and innovation including a key role in the marketing of Imaginatik’s industry leading Idea Central innovation management system. Over his career, Mr. Steele’s vision has driven notable growth in the consumer packaged goods sectors with such brands as Pringles Potato Crisps, Nestle Toll House Cookies and Ortega Mexican Foods. Additionally, he played a leadership role in building the Insights & Innovation team for Georgia-Pacific’s $3 billion retail division.

Mr. Pluskowski holds an MBA from the Cass School of Business in London. Mr. Steele received an MBA from the University of Virginia’s Darden School of Business.

For further information please contact:
Dan Margolis / Caroline Evans-Jones, ICIS PR: +44 207 651 8688

About Imaginatik

Imaginatik is the number one provider of Innovation Infrastructure to the world's leading companies. More than 110 clients rely on Imaginatik's software, consulting and research to enable their best-of-breed innovation activities.

Imaginatik’s software and consulting services have helped clients discover significant sources of additional revenue, as well as tangible cost savings, process improvements and increased product pipeline. Imaginatik is also committed to developing strategic solutions in the field of innovation, working with academic institutions such as the London Business School and the Cass School of Business, London, as well as leading practitioners of corporate innovation.

Imaginatik was admitted to trading on AIM on 15 December 2006, raising £1.5m net of expenses.