Creativity: Yes, There’s Even an App for That

SmartPlanet

29 July 2010 - Joe McKendrick

Software handles a lot of things these days, and my colleague over at the ZDNet community, David Greenfield, points out that there’s even software that can help turn creative inspiration into products - helping organizations “move from creative brainstorming to implementation in a far easier and more effective way than today."

David points out that current technologies — collaboration tools and wikis, for example — are good at surfacing new ideas. However, the challenge is being able to act on the ideas, to move them through organizations, get financial support, and eventually be productized. That’s still a highly manual and politically charged process. And traditional project management systems do not fit the bill, he adds.

>>Read the full article.

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