Bayer MaterialScience
Case Study
Bayer is a global chemicals and life science company. Imaginatik started working with Bayer MaterialScience in 2002. Currently Idea Central is in use in the US, Europe and China.
Ray Yourd, Director of the Creative R&D group, is a pioneer in 'innovating the innovation process'. Like W. R. Grace, they were very early adopters of the 'flash session' approach pioneered by W R Grace, and one of the first to trial so-called 'experiential events'. These initiatives combine on-line ideation and idea building with a physical experience: allowing an employee to touch a prototype, or feel a new material. In one case, the famous 'Back to School' event gave 500 employees the chance to explore a school bus as a springboard to generate product and research ideas for a client.
| Please contact us to receive a copy of Ray Yourd's presentation "Bayer Innovation" which was given at the InnovateEurope conference. |
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