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Cadbury Schweppes

Cadbury Schweppes

Case Study


Cadbury Schweppes has been a client of Imaginatik since 2001. Internally their Idea Central software is known as the Idea Exchange - a place for employees to share and develop ideas on a wide range of topics.

Their story has been covered in several publications - you can read more here:

  • Beverage World: "The Next Big Idea - The Idea Exchange at Mott's"
  • BusinessWeek: "Didja C That Kewl Ad?" - Mott's Inc.
  • Wall Street Journal Sunday: "Far from the tree?" - Mott's Inc.

    "As a company we are trying to make sure that our focus is on organic growth and innovation is a central plank in that platform....One of the success criteria is to make sure that you have a ton of ideas coming in. With Idea Exchange we ask people at every Mott's location to come up with ideas around specific challenges."
    - Rose Grabowski
    Vice President of Value Development Process at Mott's