Georgia-Pacific
Case Study
Georgia-Pacific is one of the world's leading manufacturers and distributors of tissue, pulp, paper, packaging, building products and related chemicals - employing more than 55,000 people at 300 facilities in the United States, Canada and 11 other countries.
They have been an Imaginatik client since 2003, using the software to address many of its more important strategic challenges, from filling their new product development pipeline to reducing manufacturing costs. Well covered in the press, Georgia-Pacific's use of Idea Central has already generated several million dollars worth of tangible cost savings in addition to several million more in generated pipeline value.
“At Georgia-Pacific, we have a maverick spirit and a lot of ‘can-do’ people who look for ways to improve the system and this gives them a more channeled means to submit ideas and a more dynamic exchange. People with ideas are burning to share them”
- Cedric Steele, Director of Insights and Innovation
Georgia-Pacific Consumer Products