W R Grace
Case Study
W R Grace, through its subsidiaries, is one of the world’s leading specialty chemicals and materials companies. W R Grace has been a client of Imaginatik since 2002, using Idea Central around the world.
Their system, known internally as the Idea Garden, is a place to harvest, nurture and develop business ideas to drive growth and profitability. In CFO Magazine, they cited over $6 million in revenue from new product sales and over $200,000 savings from a single idea. Fast Company covered a special use which has since become a classic: using employees as a way of gathering and improving on customer ideas. This Customer Echo process has become a model used by many Imaginatik clients.
"To make online brainstorming effective, ask only those specific questions to which you really want answers, then be ready to act on them"
- Paul Westgate, Director of Innovation
Grace Performance Chemicals
Their story has been covered in several publications - you can read more here: