Hallmark
Case Study
Hallmark is the #1 producer of greeting cards. The company's cards are sold under brand names such as Hallmark, Shoebox, and Ambassador and can be found in more than 42,000 US retail stores (about 4,100 of these stores bear the Hallmark Gold Crown name; the majority of these stores are franchised). Hallmark also owns Binney & Smith (maker of Crayola brand crayons) and portrait studio chain The Picture People. It offers electronic greeting cards and flowers through its Web site.
Please contact us to receive a copy of Hallmark's presentation on their Idea Central implementation - internally known as the Idea Spot - from the PDMA Front-End of Innovation Conference.