Kraft

Case Study

With revenues of $34 billion, Kraft Foods Inc. is the largest branded food and beverage company headquartered in the United States and the second largest worldwide. With more than 94,000 employees spread out over more than 155 countries, Kraft relies on the continued creativity, scientific know-how, and marketing innovation of its collective employees to stay on top.

Kraft have been using Idea Central since 2004 to support various innovation initiatives across the company. Imaginatik has worked with the Innovative Applications group in R&D, whose mission is to sustain a culture of innovation at Kraft through the integration of innovative tools and processes.