Collective Intelligence
Imaginatik is The Collective Intelligence Company. So what does that mean?
Collective Intelligence is a powerful force – as powerful as the notion of democracy in society. The confluence of several factors – from the use of enterprise social networking tools, to the demographic changes in the workforce – are creating new opportunities for firms to tap into the Collective Intelligence of large numbers of people at a scale and speed that would be impossible with traditional techniques.
Imaginatik helps organizations tap into that force.
Imaginatik's Definition of Collective Intelligence
Collective Intelligence is a shared or group intelligence, emerging from various forms of collaboration of many individuals, that is directed toward a common issue.
Collective Intelligence leverages the insight, experience and knowledge of a large and diverse group of people inside, and often outside, the organization.
It is helpful to look at the area of Business Intelligence for an analogy. Business Intelligence is generating insights and provoking action from massive amounts of data. Collective Intelligence is generating insights and provoking action from massive amounts of people.
Applying Collective Intelligence
Collective Intelligence usually augments an existing process by adding new capabilities. It can be applied in all areas of an organization.
It can draw on people inside as well as outside of the firm, including the public. A core area for leveraging Collective Intelligence techniques is the front end of innovation. At the same time it is a key tool for improving back-end processes through collaborative problem solving.
Collective Intelligence methods are a way of using crowdsourcing in an enterprise setting, but they only reach their full potential if they are applied in a sophisticated approach.
People's brainpower can be deployed at scale and speed via a three-pronged approach that includes:
- appropriate collaborative technology and processes
- methods of human engagement that take advantage of individuals’ relationships within social networks
- leadership with an attitude of openness.
Achieving Results
By integrating Collective Intelligence into corporate activity and business methods in a focused manner, organizations achieve:
- faster response times
- more engaged and aligned staff
- improved decision-making
- more innovative solutions
- higher return on assets.
Accelerating the Innovation Process
Collective Intelligence can dramatically improve the results in the different components that make up an organization's innovation process.
1) Problems / Fields of Play:
- revealing problems and "the problem behind the problem"
- validating problems
- assumption and hypothesis-gathering
2) Ideation:
- idea generation
- idea building
- idea ranking / voting
- collective "eyes & ears"
3) Concepts:
- concept validation from multiple angles
- concept testing – internally and with customers
4) Projects:
- alignment of the organization
- channel / customer engagement
- problem solving
5) Launch:
- viral marketing
- channel / customer engagement
- "eyes & ears" – competitive response, problem-solving
5) Expansion:
- identify opportunities to expand the platform into new areas
For more Imaginatik insight regarding Collective Intelligence in the enterprise, please see the following:
For further detail on the innovation process please refer to the following Imaginatik White Paper: