news and press hero
News & Press


Imaginatik CEO publishes groundbreaking business book

company imaginatik white background logo

BOSTON – May 29, 2018 – Imaginatik today announced the publication of a groundbreaking new business book, Topple – The End of the Firm-Based Strategy and Rise of New Models for Explosive Growth. The book is co-authored by Imaginatik CEO Ralph Welborn and UST Global CEO Sajan Pillai and provides global lessons on innovation strategy for forward-thinking business leaders.

The authors share key lessons of new ecosystem-based economic models, whileproviding a pragmatic roadmap of how to execute on them. They explain how this new approach is powering today’sgrowth — identifying and capturing new sources of value in new ways.

The book offers specific lessons and implications of how companies have created new business models given a changed competitive landscape — whether Alibaba or Amazon, Tencent or Tesla, or what Scheneider Electric is attempting to do, and what General Electric has struggled to realize. A changed competitive environment creates new rules and steps to take — as useful for start-ups as for mid-market firms and global brands.

“The business logic of the past decades no longer applies,” commented Imaginatik CEO Ralph Welborn. “It is no longer sufficient to grow big, build competitive moats, control supply chains and play the zero-sum game of ‘I win, you lose’. A changed competitive landscape requires a new strategic question, one with specific implications on how you engage customers, markets and stakeholders, with pragmatic implications on where you focus and how you execute from an ecosystem perspective.”

Filled with insights for business leaders seeking to drive innovation as a sustainable competitive advantage, the publication of Topple shares key client lessons, messages, and frameworks that have educated today’s executives on the key growth lessons confronting nearly every industry across geographies – and even more important, that have enabled executives to execute their innovation strategies. It moves beyond the theoretical to clarify what’s needed to take advantage of this new competitive landscape, with one chapter described as a “Field Guide” to steps to take and models to use to do so.

About the Authors

Ralph Welborn, Ph.D.,has spent over 25 years providing business and technology advisory services to private and public sector organizations globally. He’s held a variety of leadership positions, including CEO of Imaginatik, where he received the European CEO award in 2016; leader of IBM’s Strategy & Transformation business in the Middle East and Africa; senior vice president of KPMG Consulting; and cofounder of an e-commerce company.

Sajan Pillai is the CEO of UST Global, leading the company’s founding team of 20 in 1999 to more than 18,000 employees in 21 countries today. He advises national leaders around the globe on digital and technology issues.

About Imaginatik

Imaginatik is the only innovation solution provider which has uniquely combined a proven innovation program with purpose-built idea management software to enable companies to achieve breakthrough and continuous innovation at scale. Imaginatik works with leading global enterprises to build and integrate innovation management skills as a core competency. Customers include ExxonMobil, Altria, Shell, Goodyear, AECOM, Caterpillar, Novartis and Cargill.

Imaginatik is a public company traded on the AIM market of the London Stock Exchange (LSE: IMTK.L) with offices in Boston, MA, USA and Fareham, U.K.

For more information on Imaginatik, visit

To learn more about the book, visit, or contact Ralph Welborn at



Comments are closed.